WHAT WE STAND FOR
EVENTS @ PROPELLER
Propeller Coffee Co.
Organic Peru Pangoa 12 oz
Bourbon, Caturra, Typica, Pache
Almond, Milk Chocolate, Cherry
Organic, Fair Trade
Cooperativa Agraria Cafetalera Pangoa is located in central Peru, east of the Andean Mountain range. Established in 1977, Pangoa grew to nearly 1,700 co-op members. Their initial success was due to an internal agreement to set aside 3% of each sale to be invested back into the cooperative. Since their inception, Pangoa has embodied the true meaning behind cooperativism — values and infrastructure built on accountability, democracy and solidarity, values that are still upheld today.
In contrast, during the early 1980’s a guerilla group called the Shining Path began a socio-political upheaval that would last more than a decade. Due to warfare, membership decreased by half as some families fled to bigger cities hopeful to find refuge. By 1991, The Shining Path had taken over most of the countryside in central and south Peru. Today, the co-op’s membership has stabilized, ranging from 680-700 active members registered per year. It is the tightly woven community of farmers in collaboration with Pangoa’s leading staff and the Peruvian government that has allowed for this co-op’s indivisibility. Pangoa is a unique entity; it has become a model relationship for Red Fox Coffee Importers. When we think of incredible cooperative leaders, Esperanza Dionisio Castillo comes to mind. Esperanza has been one of the leading voices of Pangoa for 20 years, among others who have also been representing Pangoa for as long as 15 to 30 years. When they are out in the field visiting farmers, people are excited about the leadership of the cooperative. They are open-minded and progressive. Esperanza, who grew up in the Mantaro Valley near the city of Jauja, shared some of her earliest memories of how she began her journey.
Esperanza recalled joining her father as he socialized with neighbours in the area. There, she witnessed how cultivating coffee and cacao was imperative to economic sustenance.
It was their sense of freedom and love for the land that she was drawn to, but farmers were often
taken advantage of and struggled to maintain their livelihood. As a teenager, Esperanza moved to
Lima to study Agronomy. Keeping closely connected, every summer she would return to Satipo to
stay with her Aunt on their farm. After completing her studies she began working for a cooperative
in Satipo as a technician. Seeing the various challenges farmers faced kept Esperanza motivated
to do more. As a technician, she was met with respect in the community, but noticed a shift as she
began to represent coffee farmers. They did not receive the same respect — society did not see
farming as a profession and were often passed-over.
Since the turn of the century there has been
leaps of change. A farmer can say they know the roaster, and know the chocolatier. Because new
markets have arisen, selling parchment coffee to intermediaries has decreased. Esperanza reminds
us that we are in a time of rapid change, with new technology being front and center. “Be patient
with us”, she says. We must not forget the dichotomy of rural life and the modern world. New pro
grams available to members of the cooperative have inspired them to practice biodynamic farming,
grow their own food and medicine, also, participate in the Centros de Excelencia, where members
receive a multitude of benefits but also share skill-sets.
Propeller is excited to be working with Red Fox Coffee Importers to bring this incredible quality and thoughtful coffee to Toronto and our partners across North America.
$ 19.00 CAD
is backordered. We will ship it separately in 10 to 15 days.